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MEDIA REVIEWS...
taste of VICTORIA Magazine
November 2006
"Simply Tomatoes has won the 2006 Premier’s
Food Victoria Award for Innovation by using a
combination of canny business development
and outstanding packaging design for its
Simply Green Tomatoes antipasto.."
Premier of Victoria
August 2006
"I would like to congratulate Simply Tomatoes for winning the 2006 Premier's Food Victoria Award for Innovation."
MyBusiness Magazine
July 2006
"Just five years ago Marilyn Lanyon’s farm was facing a disastrous future, but with some inspired lateral thinking, she was able to convert a problem into an opportunity”
EPICURE- The Age
July 18th 2006
"Flavoursome and nutritious, Simply Tomatoes business has grown from being a local success to being sold in over 20 countries.”
ABC RURAL COUNTRY HOUR Radio Program
June 2006
"A humble tomato producer from Boort in central Victoria has value-added her tomatoes into a antipasto product and is selling it to 22 countries around the world.”
BUSH TELEGRAPH Radio Interview
June 2006
"Have you ever had a fantastic idea but weren't quite sure how to market it?"
TASTE OF VICTORIA Magazine
Issue 34 – Summer 2005 / 2006
"I had in mind something noticeably different from a jar, I wanted something that would really stand out on a shelf.”
ONE LOCAL PRODUCT, TWO NATIONAL AWARDS
by Hayley Moriellon - The Loddon Times, November 16, 2005
"Success has continued with her antipasto product winning two national awards".
FOOD FRENZY
The NewsLink’s Travel Magazine,
Sept / Oct 2005
" A new range of gourmet food products have landed at NewsLink’s Discover stores ".
SIMPLY GREEN TOMATOES
by Adeline Teoh - Dynamic Small Business, August 2005
" Selling Simply Green Tomatoes to Italians is like selling ice to Eskimos ".
BOORT FEEDS ROYAL WEDDING
by Shaun Makepeace - The Advertiser, May 14, 2004
"Simply Green Tomatoes on Menu in Denmark"
MARILYN LANYON TOMATO GROWER, BOORT, VICTORIA
by Susan Duncan - Australian Women's Weekly May 2004
"Marilyn Lanyon, is building markets here and overseas for homegrown pickled green tomatoes".
GREEN REDS ADD FLAVOUR
by Margaret Johnson - The West Australian FRESH, February 12, 2004
"A NEW and delicious product has become available on the local market, called Simply Green Tomatoes".
PROCESSING TOMATO INDUSTRY SUCCESS STORIES
by Liz Mann - Tomato Topics, March 2004, Volume 13, No 1
"Congratulations must go to both Geraldine and Marilyn for helping raise the profile of the Australian Processing Tomato Industry".
GREEN DREAM FINALLY ON THE GRAPEVINE
by Susan Parsons - The Canberra Times, March 24, 2004 (Food and Wine)
"When an Italian friend hinted at the benefits of cooking with unripened field tomatoes, Marilyn Lanyon took notice. The clever marketing project has won her a Rural Women's Award".
WOMEN AWARDED
by Melinda Browning - The Advertiser, March 15, 2004
"Marilyn Lanyon runs a growing business in antipasto green tomatoes in Boort, and was recognized as the statewide winner of the rural women's award."
SIMPLY A WINNING PROJECT
by Ken Jenkins - The Loddon Times, March 17, 2004-04
"The green tomatoes developed into an antipasto type product are proving a tasty treat not only nationally but are also being exported overseas."
Tomato idea makes Marilyn the …….QUEEN OF GREEN
by Sandra Godwin - The Weekly Times, March 17, 2004 CountryLIVING
"The World is relishing a taste of Italy being spread from Boort."
SIMPLY GREEN TOMATO MAKING ITS WAY FROM AUSTRALIA TO ASIA
Retail Asia - December 2002 The Retail Business Magazine
"The green tomatoes are carefully hand-selected and, within the hour, begin their three-day process."
GREEN LIGHT
by Miranda Sharp - The Age, October 1, 2002
"Check out the purity of the ingredients list : tomatoes, extra virgin olive oil, garlic, oregano, vinegar and salt."
WATCH THIS GREEN SPACE
by Donna Coutts - Hearald Sun, September 3, 2002
"It's an oft-told tale in Australian agriculture : through adversity to diversity."
LAND OF PLENTY - Epicure Escape
by Melinda Houston - The Age, August 13, 2002
Take the time and you'll find the Murray-Loddon basin is brimming with unexpected pleasures.
For instance, if you were travelling along the Loddon Valley Highway from Bendigo, would you think to take a left at the insignificant siding of Durham Ox and follow the road to Boort ? Perhaps not. And even if you did, would you then pop into the local IGA supermarket ? Unlikely. But you should. Because it's one of the places in Australia you can pick up Marilyn Lanyon's fabulous pickled green tomatoes. In packaging that should more rightly be gracing the shelves of The Vital Ingredient, these tremendous little flavour bombs are like a hybrid between a really good olive and your favourite relish.
'We've grown tomatoes here since 1978,' Marilyn Lanyon says. 'And I've been playing around with recipes most of that time'.
The inspiration for the Simply Tomatoes pickled green tomatoes came from 'a very dear Italian friend'. Lanyon played around until she had a product she liked, then went about putting the show on the road. 'I've had to suddenly learn about everything from marketing to designing the packaging,' she says.
The coolroom and storeroom are equally inventive : two shipping containers sunk in the home paddock. 'It keeps a constant temperature,' Lanyon explains. 'You don't have to use the refrigeration at all'.
If you long for the simple family holidays of childhood, this district is the place for it. Just remember to take an esky for all the goodies you'll want to bring home.
FAMILY TURNS ANGER INTO EXPORTS
by Katie Fisher - The Weekly Times, June 5, 2002
"Marilyn said the biggest challenge was the expense of producing the product because it is very labour intensive."
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