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MEDIA REVIEWS...
taste of VICTORIA Magazine
November 2006
"Simply Tomatoes has won the 2006 Premier’s
Food Victoria Award for Innovation by using a
combination of canny business development
and outstanding packaging design for its
Simply Green Tomatoes antipasto.."
Premier of Victoria
August 2006
"I would like to congratulate Simply Tomatoes for winning the 2006 Premier's Food Victoria Award for Innovation."
MyBusiness Magazine
July 2006
"Just five years ago Marilyn Lanyon’s farm was facing a disastrous future, but with some inspired lateral thinking, she was able to convert a problem into an opportunity”
EPICURE- The Age
July 18th 2006
"Flavoursome and nutritious, Simply Tomatoes business has grown from being a local success to being sold in over 20 countries.”
ABC RURAL COUNTRY HOUR Radio Program
June 2006
"A humble tomato producer from Boort in central Victoria has value-added her tomatoes into a antipasto product and is selling it to 22 countries around the world.”
BUSH TELEGRAPH Radio Interview
June 2006
"Have you ever had a fantastic idea but weren't quite sure how to market it?"
TASTE OF VICTORIA Magazine
Issue 34 – Summer 2005 / 2006
"I had in mind something noticeably different from a jar, I wanted something that would really stand out on a shelf.”
ONE LOCAL PRODUCT, TWO NATIONAL AWARDS
by Hayley Moriellon - The Loddon Times, November 16, 2005
"Success has continued with her antipasto product winning two national awards".
FOOD FRENZY
The NewsLink’s Travel Magazine,
Sept / Oct 2005
" A new range of gourmet food products have landed at NewsLink’s Discover stores ".
SIMPLY GREEN TOMATOES
by Adeline Teoh - Dynamic Small Business, August 2005
" Selling Simply Green Tomatoes to Italians is like selling ice to Eskimos ".
BOORT FEEDS ROYAL WEDDING
by Shaun Makepeace - The Advertiser, May 14, 2004
"Simply Green Tomatoes on Menu in Denmark"
MARILYN LANYON TOMATO GROWER, BOORT, VICTORIA
by Susan Duncan - Australian Women's Weekly May 2004
"Marilyn Lanyon, is building markets here and overseas for homegrown pickled green tomatoes".
GREEN REDS ADD FLAVOUR
by Margaret Johnson - The West Australian FRESH, February 12, 2004
A NEW and delicious product has become available on the local market. Called Simply Green Tomatoes, it is a reproduction of a tradional Italian antipasto dish of preserved green tomatoes. The tomatoes are grown in Victoria by Marilyn Lanyon at Terralea Farms, which has been a big-scale tomato grower for the canning industry for many years. She developed the recipe for friends and was persuaded to release them commercially. The are available in a 100g clear pack, a 100g gift pack and a 700g food service pack. Retail packs are available from Claremont Fresh, Boatshed Fresh Markets, Qcumbers Bicton, Glen Forrest Gourmet, Simply Beautiful Biscuits, Crave stores in Belmont, Floreat, Leederville and Subiaco, and the Grocer in Nedlands. Expect to pay around $10.
PROCESSING TOMATO INDUSTRY SUCCESS STORIES
by Liz Mann - Tomato Topics, March 2004, Volume 13, No 1
"Congratulations must go to both Geraldine and Marilyn for helping raise the profile of the Australian Processing Tomato Industry".
GREEN DREAM FINALLY ON THE GRAPEVINE
by Susan Parsons - The Canberra Times, March 24, 2004 (Food and Wine)
"When an Italian friend hinted at the benefits of cooking with unripened field tomatoes, Marilyn Lanyon took notice. The clever marketing project has won her a Rural Women's Award".
WOMEN AWARDED
by Melinda Browning - The Advertiser, March 15, 2004
"Marilyn Lanyon runs a growing business in antipasto green tomatoes in Boort, and was recognized as the statewide winner of the rural women's award."
SIMPLY A WINNING PROJECT
by Ken Jenkins - The Loddon Times, March 17, 2004-04
"The green tomatoes developed into an antipasto type product are proving a tasty treat not only nationally but are also being exported overseas."
Tomato idea makes Marilyn the …….QUEEN OF GREEN
by Sandra Godwin - The Weekly Times, March 17, 2004 CountryLIVING
"The World is relishing a taste of Italy being spread from Boort."
SIMPLY GREEN TOMATO MAKING ITS WAY FROM AUSTRALIA TO ASIA
Retail Asia - December 2002 The Retail Business Magazine
"The green tomatoes are carefully hand-selected and, within the hour, begin their three-day process."
GREEN LIGHT
by Miranda Sharp - The Age, October 1, 2002
"Check out the purity of the ingredients list : tomatoes, extra virgin olive oil, garlic, oregano, vinegar and salt."
WATCH THIS GREEN SPACE
by Donna Coutts - Hearald Sun, September 3, 2002
"It's an oft-told tale in Australian agriculture : through adversity to diversity."
LAND OF PLENTY - Epicure Escape
by Melinda Houston - The Age, August 13, 2002
"These little flavour bombs are like a hybrid between a really good olive and your favourite relish."
FAMILY TURNS ANGER INTO EXPORTS
by Katie Fisher - The Weekly Times, June 5, 2002
"Marilyn said the biggest challenge was the expense of producing the product because it is very labour intensive."
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