Simply Tomatoes

Marilyn wins the 2006 Loddon-Powercor Business & Tourism Award for Best Tourist Attraction.

Joint winners are Simply Green Tomatoes and Tasmanian Saffron. The green tomatoes grown by the Lanyon family in Boort, Victoria, preserved in brine and finished with extra virgin olive oil, oregano and garlic, are a unique product in Australia, as is the excellent saffron grown and harvested at Nicky and Terry Noonan’s property in the Huon Valley, Tasmania.

The judges are eager to acknowledge excellence in unique local product and packaging efforts. This product was developed and packaged with an eye to the overseas market, and the back of the pack says it all – and in 11 languages. Multiple translations of ingredients, product usage tips and background information literally cover the inside of the cardboard outer.

It is lightweight, durable and able to be dispatched by post, air or shipped as ‘dry’ goods. A heat-sealed plastic pouch contains the product most efficiently, and is packaged with great style and economy into a sleek, stand-alone cardboard outer. A die-cut window to the contents is cleverly incorporated into the bold, black and white silhouette graphics, and the outer is matte-varnished for extra tactile appeal and durability.

Simple, stylish hypographics add to the overall elegance and understated nature of this design. This pack stands vertically at point of sale, and is predominantly black and white scheme presents a striking contrast in a deli environment

RIRDC - Rural Industries Research and Development Corporation
"Promoting Women in Agriculture and Natural Resource Management"

Asia Pacific Packaging Magazine - November 2002
« Highly tactile, this pack is impossible to resist.. The combination of size, shape and novelty demands attention and invites investigation. A die cut window allows closer inspection of the contents, clean lines, spare use of colour and elegant typographics all endorse the product's name 'Simply'. This is a clever alternative design to conventional packs, an innovative way to create maximum shelf presence. The result of expert design economy, this pack accommodates product and information in a lightweight, slim, unbreakable pouch creating a striking brand impact at point of sale. »

FINALIST : The Hugh McKay Innovators Award
This award recognises the practical adoption and championing of innovation by a primary producer or rural resident.

Marilyn Lanyon :
Value adding of commercial tomato crops with her own recipe. 'Simply Green Tomatoes'.

George Riffkin - Director Science Quality wrote :
« While you have been unsuccessful in you application, the Awards Committee recognises the independence with which you have attempted to value add to the products of your farm and wishes you every success in your future endeavours. »

WINNER : Best New Business
This Award will recognise innovation and determination required to start or grow a business.
« Simply Tomatoes : Located at 479 Parkers Road, Boort, Victoria Australia. Simply Tomatoes is a division of Terralea Farms Pty Ltd. With a speciality green tomato anti-pasto product developed by Marilyn Lanyon and launched onto the world market in Singapore at Food & Hotel Asia 2002, the company has commenced a vigorous marketing programme under the direction of Marilyn. »

HONOURABLE MENTION: Farm Diversification Award
« In recognition of the Region's strong move to promote diversification in the primary sector and encourage value adding this Award will recognise innovation in actual diversification or promotion and facilitation of diversification in the region. «

VICTORIAN FARMERS FEDERATION AWARD 2002

WINNER : Marilyn Lanyon - Services to Agricultural Award

Sponsor - The Loddon Times - October 2, 2002
« Each year the award gives recognition to a person or business that has shown an outstanding capacity to benefit agricultural pursuits in our district. The award is sponsored by the National Australia Bank and presented this year's award to Marilyn Lanyon for her diversification business venture of 'Simply Green Tomatoes'. In 2001, with wavering tomato contracts, Marilyn took up the challenge to diversify and thereby value add to their present tomato growing enterprise. With the support of her family, Marilyn has taken up the challenge to create a new product, learn the business of production and face the challenge of marketing. Marilyn is also involved in numerous other community organizations and a very highly respected person in the local area. Marilyn has shown that with determination and imagination, much can be achieved. »
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